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Was given a chance to do a hands on review on the newly launched Sony Alpha A230 @ The Curve Sony Style last saturday together with about 20 other Alpha enthusiast.
I was told that this Sony Alpha a230 is already up for sale in some other countries for about a month and now its finally arrived.
Created as a replacement model to the Sony Alpha A200, the new model has got a different mission from its predecessor.
Taller internal flash height eliminating shadows on your subject when using a lens with a big hood attached.
Kevin Wong, Sony product manager for Alpha division explaining the functionality of the new A230 to the crowds.
George showing a new flash HVLF20AM thats expected to hit Malaysia Market in the middle of July'09/ end July'09.
And here is some samples shots from the newly launched Sony Alpha A230 taken on sunday during a portraits session @ The curve Sony style Studio.
My take on the new Sony alpha A230 :
- 1. Sony reposition their entry level DSLR and the direction is now more favourable toward those who would like to upgrade from point and shoot. Particularly those who is seeking an upgrade from their cybershots cams.
- 2. Lightweight body and lens favours those who do not like to travel with heavy photography gears even kids can hold it.
- 3. New body design (smaller grip), new buttons and reduced size which is suppose to be more ergonomic for one hand shooting.
- 4. Beginners friendly, great for those who thought DSLR could be scary, easy enough for a kid to use it!
- 5. Fashion junky frendly with color matching accessories to compliments your fashion taste.
- 6. Cheap! @ RM1,799 (approximately USD529.00) there is one less reason not to move into DSLR photography.
- 7. Bunddled with SAL DT18-55mm f3.5-5.6 kitlens, this baby one really one great advance lens! Sharp throughout its range, great flare control (even without a hood), great colors and lightweight all in one package!
- 8. Improved ISO handling compares to the older Alpha A200.
Sony Alpha aA230 retail at RM1,799.00 with SAL DT 1855 kitlens, interest free easy payment scheme available for more details click HERE.